Have you ever wondered about the value of your website? Its Alexa Rank can tell you just that. In short, investors and potential advertisers can use this single metric to evaluate the overall value of your website. It shows how your site stacks up against others and its overall visibility.
As a result, the Alexa Rank holds a lot of value. That's why website owners are always looking for ways to increase their Alexa Rank. To understand how to increase your rank, you need to know how Alexa calculates it.
On a daily basis, Alexa estimates the average number of daily visitors to a website over the past three months. The website with the highest combination of page views and visitors during that period is the No. 1 ranked site. Typically, the top spot goes to search engine juggernaut Google. While you might not be able to dethrone Google from its top spot, there are ways to raise your Alexa Rank.
The first step to not only improving your Alexa Rank but also keeping it high is to have SEO goals for your website. Improving the search engine optimization plan will help more consumers find the site. The more people who find it, the more visits you'll get and the higher your Alexa Rank will be.
One key area to focus on is to reduce bounce rate. This metric is the ratio of people who visit your website and leave without interacting with it. One way to reduce the bounce rate is to develop quality and engaging content that people actually want to read, which will increase time on your site.
Another good idea is to speed up your website. When a webpage takes too long to load, visitors often lose interest and leave before they can even view what's on the page. This increases the bounce rate. Ideally, you want pages that load in just a few seconds.
Another idea to increase your Alexa Rank quickly is to buy traffic to your website. Buying traffic helps increase page views, which helps increase your Alexa Rank. Traffic bots offer the most views for your money.
One benefit of using traffic bots is that you can choose where the views come from. This gives you a chance to increase referral traffic to your site. Since Alexa Rank takes into consideration the total number of sites that link back to your website, increasing traffic from referral sites will raise your ranking.
In addition, using bots to increase social media traffic is a great way to improve your ranking. Links on social media platforms count toward your Alexa Rank, especially links on Facebook, Twitter and Instagram.
Since social media links count toward increasing your Alexa Rank, it's a good idea to create a social media account for your website. You can share links to your site to increase your ranking. This way, you don't just have to count on other individuals to share your links. Once again, posting high-quality content is a great way to gain traction on social media. People are more likely to click on links to content that they're interested in reading.